Identify: Martha Jensen
Age: 26
Job title: Model supervisor
Firm & location: Impolite Well being, London
Schooling: College of Edinburgh, Geography and Politics
Why did you resolve to go for a profession in meals & drink? We spend most of our days at work, so I needed to ensure I felt good about my profession. I needed it to be enjoyable, difficult and do good for the planet. I’ve all the time been a foodie, so working for a sustainable challenger meals and drinks model appeared like the right match. Breakfast is my favorite meal so after I noticed the function at Impolite Well being, I used to be hooked!
Clarify your job to us in a sentence (or two): There are three primary elements to my job. Firstly, I lead and ship the general shopper and commerce advertising technique, guaranteeing we present up loud and proud at level of sale. Secondly, I lead on PR and partnerships, bringing the model to life and constructing saliency with our target market. Lastly, Impolite Well being is a proud B Corp and I take care of how we will amplify this accreditation throughout branded touchpoints, from occasions to merch to the grocery store shelf.
What does a typical day appear to be for you? One in all my favorite issues about working for a fast-paced challenger model is that my function and days are tremendous various. Sometimes, nonetheless, there will likely be conferences to debate upcoming promotions and the way we will help them, reviewing and writing protection alternatives, and tastings. All the time tastings. The Impolite Well being workplace basically has a everlasting queue to the kitchen to strive new merchandise and to listen to about up and coming traits within the class.
“Impolite Well being specifically attracts such a optimistic and enjoyable type of particular person, it means you’re working alongside buddies”
Inform us the way you went about making use of in your job: I utilized again in 2020 for an assistant model supervisor function and needed to full three duties all centred round ‘bringing brightness to a bleak time’ (January 2021). The duties included drafting content material for socials, planning a digital occasion and pitching a model ambassador. Afterwards I had two rounds of interviews, considered one of which included a ‘meet the crew’ espresso. The interview questions after all touched on my suitability for the function, but additionally examined my understanding of Impolite Well being’s mission and ensured I had a glass-half-full angle to life.
What’s the most effective half about working for a meals & drink firm? Consuming and consuming the scrumptious foods and drinks looks as if an apparent reply, but it surely’s up there. Particularly while you work for a corporation that has its personal café and makes probably the most scrumptious Roasted Almond & Oat Drink – my favorite in our vary. In any other case, I’d say the individuals. The business generally, however Impolite Well being specifically, attracts such a optimistic and enjoyable type of particular person, it means you’re working alongside buddies.
And what’s the largest false impression individuals have about working in meals & drink? The quantity of behind-the-scenes work to get a product onto somebody’s kitchen desk. It’s not so simple as simply making one thing scrumptious. Earlier than becoming a member of a foods and drinks model, I significantly underestimated all that goes into making a best-selling product. For Impolite Well being, it’s about balancing our product pillars to get the best-tasting possibility, utilizing sustainably sourced substances, guaranteeing the product is in the stores from the most effective place doable, after which shouting loud and proud about it. It’s an extremely collaborative course of and undoubtedly doesn’t occur in a single day. It’s why working alongside an incredible crew is so necessary!
What recommendation would you give to different younger individuals seeking to get into the meals & drink business? Write down an inventory of manufacturers you admire and would like to work for, and comply with them carefully so when a job comes up you’re prepared. Be sure to perceive what they’re attempting to do. For Impolite Well being, that’s making the wholesome selection a celebration and never a sacrifice. If it’s a model you really admire, your ardour will say all of it.
What’s your final profession dream? To mix meals and journey. Perhaps I can work out a means for somebody to pay me to eat my means around the globe, however till then I’m completely satisfied shouting about Impolite Well being and all of the thrilling plans we’ve got within the pipeline.
